New faces, new places: Dr. Phone Fix aims to quickly fix cell phones

Dr. Phone Fix quickly fixes cell phones, computers, and iPads so people can get on with their lives.

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Businesses and non-profit organizations open and relocate to Saskatoon regularly. Today, the StarPhoenix speaks with Warren Michaels, director of brand and business development for Dr. Phone Fix, which recently opened two branches in Saskatoon.

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The first Dr. Phone Fix was opened just over two years ago by Piyush Sawhney, having come to Canada from India seven years earlier. Sawhney has worked in the cell phone industry for the past 15 years and now has 24 Dr. Phone Fix locations across Western Canada.

Ambitious plans call for 40 locations to open by the end of this year, including one in Regina. Then, the goal is to continue to open a store every two to three weeks and to have 200 stores across Canada within a few years.

Sawhney and Michaels, along with other company executives, were in Saskatoon on May 17 for a ribbon-cutting ceremony at their northern store. Michaels, who grew up in Moose Jaw, was happy to be back in Saskatoon after starting his career here as a broadcaster for CKOM in 1966.

Q: Could you tell us about Dr. Phone Fix?

A: Dr. Phone Fix is ​​the fastest growing cell phone and electronics repair company in Canada. We are opening stores at the rate of one every three weeks. In terms of awards, we are finalists or nominees for 13 of the best business awards in Canada in 2022. For example, the Ernst and Young Entrepreneur award is one of them. The Alberta Chambers of Commerce have given out various awards and one of them is for the fastest growing businesses; we are finalists for that. The company is a pretty hot business story right now in Canada.

Q: What sets Dr. Phone Fix apart?

A: People cannot survive without cell phones today and people want their phones fixed and they want them fixed fast. That’s what we pride ourselves on, fixing them very quickly with friendly service and the lowest prices, typically, in town. The way we achieve this is that we have special supply chain arrangements in a planned system that allows us to have the parts. Some of the (other) stores don’t have the parts in place, so they kind of say, “We’ll fix your phone, but it’ll take us a day or two.” Well, we can do it right now. Most repairs are done the same day. The idea is to be fast, friendly and reliable. And we guarantee our service for life.

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When a cell phone breaks down most of the time we are able to transfer the data or fix it completely and people walk away with a phone that looks brand new even though they arrived with a phone that sounded like toast.

Q: Do customers pay for a diagnosis for a cell phone problem?

A: Some stores charge for diagnosing your problem. We don’t. It’s free. Some stores charge for cleaning your cell phone ports. And people will bring a cell phone and think it’s broken. And we’ll clean up the ports, and it works. Free. We clean the ports for free. There are some services that we provide for free, as a courtesy. It’s something that’s pretty simple for us to do, but it’s something that people don’t necessarily know how to do or don’t have the equipment to do it. And they don’t know that can be the reason why the phone is not working. And we do. So we do it for free.

Q: Do you buy and sell used cell phones?

A: Yes. There are a staggering number of cell phones that are not being used in Canada. There are a lot of cell phones that are in drawers and so on as people buy new cell phones and replace the old one. What we’re trying to do is get people to keep their phone in service, or if they don’t like that phone anymore, or if they don’t want that phone anymore, sell it to us and we fix it and give it to someone else who wants it. We test them and replace all parts. I am using a refurbished Apple 7 from our company. When I received it, it looked like it was brand new. It was in a box with cellophane wrapping. We are the second largest seller of refurbished phones in the country. We also sell used accessories, phones, tablets and computers. And we repair iPads and computers and accept exchanges.

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Q: Do you recycle phones and spare parts?

A: We are partners of a non-profit organization, Call2Recycle. They are the federal government’s chosen battery recycler. Other provincial governments are also included. We are the only cell phone repair company in Canada to be part of Call2Recycle. As a result, we recycle batteries, which is more important than just preventing waste, as each battery contains silver, gold, cobalt and copper. These are all precious metals that are mined in parts of the world where things are quite difficult. And, in fact, the extraction process is sometimes a bit difficult. Anything we can do to recycle these items then reduces the amount of extraction under sometimes poor conditions. From an environmental point of view, we are quite proud of our commitment to trying to save the planet.

By fixing the phone, we kind of divert the phones that are now broken from the e-waste landfill. And then we also help customers by repairing their phones so they don’t have to buy a brand new one.

This interview has been edited and condensed.

Dr Phone Fix

Owner/Founder: Piyush Sawhney
Address1: 801 – 51st Street, Unit 80
Address 2: 3210 Preston Avenue South, Unit 40
Hours: Monday to Saturday, 10 a.m. to 6 p.m.; Sunday, 11 a.m. to 5 p.m.
Phone 1: 306-979-8860
Phone 2: 306-979-8834
Email 1: [email protected]
Email 2: [email protected]
Check: Facebook 1, Facebook 2

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Have you recently started or moved a new business or non-profit organization to Saskatoon? We want to know your story. Please email [email protected]

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